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mxcool logo

Brand Introduction

"Mx." is pronounced as "mix." In terms of titles, we break free from traditional boundaries, allowing everyone to freely choose their own title. In essence, each person is a blend of past experiences, and our team is strong because of this mixture.

 

“COOL" is broad and elusive, much like our boundless imagination in dreaming and creating, leaving everyone who owns our products in awe.

Brand Ideology

Mx. COOL explores undiscovered aspects in everyday life, courageously dream, research, and create new things, to optimize previously unnoticed or neglected concepts in the industry.

TIME LINE



2025 to be continued

-Nov. 2025 Taiwan International Coffee Show

-Sep. Coffee Mania Festival, Taiwan

-Jul. Taichung International Tea & Coffee Show

-May. Coffee Mania Festival, Malaysia

-Apr. 2025 Brewer IQ Challenge

-Apr. Taichung International Tea & Coffee Show

2024

-Nov. 2024 Taiwan International Coffee Show

-Nov. Sponsored grinder for the Kunshan Cup International Coffee Competition, Taiwan

-Oct. Seoul Cafe Show 2024, South Korea

-Oct. Launch of the limited edition white Aries

-Aug. Designated grinder for the Taiwan Aeropress Championship 2024

-Jul. Taichung International Tea & Coffee Show

-Jul. Debut of the Upgraded Aries: Pre-orders for Home Barista Club in Korea

-Jul. The upgraded version of Aries officially for sale

-Jul. Thailand Coffee Fest 2024

-May. Announcing the upgraded version of Aries

-May. World of Coffee, Busan, South Korea

-Apr. Hotelex Shanghai 2024

-Apr. Specialty Coffee Expo, Chicago, USA

-Jan. World of Coffee, Dubai, UAE

-Jan. Designated grinder for the Artisan Barista Brewers Cup Thailand 2024

2023

- Dec. 1st Mx. COOL Latte Art Competition

- Nov. 2023 Taiwan International Coffee Show

- Oct. Aries officially for sale

- Sep. Coffee Mania Festival Autumn, Taiwan

- Aug. West Coast Tour with Aries, US

- Jul. Aries shipped to backers

- May. Krox Coffee Comprehensive Barista Championship

- May. Coffee Mania Festival Spring, Taiwan

- Apr. Specialty Coffee Expo, Portland, USA

- Jan. Additional offline events with Aries in Taipei and Kaohsiung

2022

-Dec. Nationwide tour with Aries

-Nov. 2022 Taiwan International Coffee Show

-Nov. Aries launched on Zeczec

2021

-Nov. 2021 Taiwan International Coffee Show

-Sep. Katze shipped to backers and officially for sale

-May. Katze Scale launched on Zeczec

- Mx. COOL founded